Often referred to as “centered”, optical center is one of the most common logo placements in the industry. In this placement, the logo is placed in the upper third of the cover.

As the name implies, dead center places the logo in the direct center of the menu cover.  In this style, despite being centered, the logo may appear to be below the center of the book.

This placement refers to the logo being placed approximately ¾-1” up from the bottom of the cover, centered left to right

This placement refers to the logo being placed approximately ¾”-1” up from the bottom, and ¾-1” from the right edge.