5 Drink Menus for Upscale Restaurants

Restaurants selling high-ticket items may have a harder time upselling and convincing guests to try a drink that isn't made with "house" wine or liquor. This is often because customers cannot justify it to themselves to spend the additional $4 per drink.

So how do you convince them to spend an extra few dollars on a drink without being too pushy or eager?

Use your resources. Menu covers are the #1 marketing tool a restaurant possesses, but many restaurants fail to use them to their advantage.

Having an upscale menu cover that conveys the message of quality, upscale dining will not only justify the prices to your guests, it will convince them that the extra few dollars is more than worth it. Studies even show your guests will be convinced their drinks taste better than they really do.

The right menu cover is a small investment into your restaurant. It allows you to sell more without even trying or burdening servers and customers with a tacky sales pitch on Today's Special.

If you're operating an upscale restaurant and want to invest in your drink sales, below are five recommended drink menus for upscale restaurants.

1 Genuine Cork Menus

These are one of our most popular specialty menu covers. Great for wineries, Italian restaurants, country clubs, and vintage-themed restaurants, these menu covers will promote wines and gourmet cocktails. When using this menu, don't forget to include information about each wine vineyard in the wine descriptions. Your guests may ask.

2 Faux Cork Menus

Faux cork menus look almost identical to genuine cork menus, guests will not distinguish it. You may be more enticed to promote your drinks with the faux cork menu due to its increased durability factor. It's more versatile than the genuine cork menu, making it easier to clean and care for. These menus are recommended for higher volume upscale establishments that still want the effect of genuine cork menus.

3 Verona Series

These menu covers come in a variety of textures and colors but the common distinction in these menus compared to other menu styles is their ability to grab attention. These menu covers were designed to be eye catching, chic, and upscale. These are recommended for modern and urban upscale restaurant scenes.

4 Aluminum Menus

Aluminum menu covers are sharp and polished, also recommended for the modern restaurant scene. This menu is ideal for casinos, upscale resorts, and urban restaurants. This menu type is also easy to customize in a number of ways to match any scene.

5 Copper Menus

If you're looking for a vintage, rustic look, the copper menu is recommended to upsell your drinks. If you're promoting the Old Fashioned or your signature martini, this may be the best menu type for your bar. These are also recommended for speakeasy and classic style restaurants.

These menu types can be customized in several different ways. View our galleries for each of these menu covers to see the alternatives in design or reach out to us for one-on-one help by clicking the Information button below.